Libas was one of the first brands to sell on marketplaces in India while marketplaces were still developing, transitioning from a family clothing business to a D2C e-commerce brand under the leadership of Siddhant Keshwani.
Over the last few years, they started their own D2C operations through their website, which has now grown into a 200 crore channel.
Despite this impressive growth, Libas encountered several challenges in their D2C journey. However, they overcame these obstacles and have since seen significant improvements. Let’s explore how they achieved this transformation!
Libas faced challenges with choosing the right courier, keeping customers updated on order status, and handling returns and non-delivered orders.
1. Inefficient Order Allocation
2. High Shipping Costs
3. Lack of Order Tracking Visibility for Customers
4. High Volume of Customer Support Queries
5. High RTO Rates
6. Poor Management of Non-Delivered Orders
Libas benefited immensely from Shipway's comprehensive solutions. Here's how Shipway addressed their specific challenges:
- AI-based courier allocation system for optimal delivery and reduced shipping costs.
- Real-time tracking and updates to minimize WISMO calls.
- AI-powered NDR management with WhatsApp and SMS follow-ups.
- Robust tech product offering customizable services.
Shipway significantly enhanced Libas's delivery experience and efficiently managed returns, resulting in drastically improved outcomes for their operations.
- Enabled optimal courier selection based on pin code, vicinity, and performance.
- Achieved a 5-10% reduction in shipping costs.
- Decreased customer query rate from 13-14% to 3%.
- Enhanced customer experience by reducing customer anxiety.
- Lowered RTO percentage from 11-12% to 7-8%.
With Shipway, you can elevate your brand's shipping experience, ensuring seamless deliveries and happy customers. 🚚💨
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